Как магазины готовятся к Черной пятнице в Украине

26.08.2020

Магазины в Украине тщательно готовятся к Черной пятнице. Несмотря на то, что это достаточно новое явление, большие торговые сети понимают, что Black Friday - отличный шанс увеличить лояльность клиентов. Черная пятница 2020 не станет исключением.

Первое, что делают бренды - выбирают товары, на которые планируются скидки. Мас-маркеты предлагают низкие цены на новые коллекции одежды. Приятные скидки до -50% вы найдёте в “H&M”, “Mango”, “Bershka” и “Zara”. Люксовые бренды, такие как “Gucci”, “Fendi”, “Jimmy Choo”, “Prada” могут предложить -10-15% на популярные товары. Лучшие скидки можно найти на сезонную одежду такую как сапоги, шубы, дублёнки, пуховики.

Магазины электроники ощутимо снижают цены на дорогие товары. Купить ноутбук, телевизор, холодильник, стиральную машину можно в разы дешевле. Так, например, в популярных магазинах “Алло”, “Эльдорадо” и “Фокстрот” скидки могут достигать -40%. 

Помимо установленных цен, некоторые магазины предлагают дополнительные купоны, при выполнении простых условий. А иногда устанавливают короткие временные рамки для проведения распродаж по максимально низкой цене. Обычно они длятся от нескольких часов до одного-двух дней. Поэтому планшеты, беспроводные наушники, телефоны в Черную пятницу можно купить гораздо дешевле.

Следующий этап подготовки - это рекламные объявления, баннеры, смс- и эмейл-рассылки. Это отличный способ проинформировать покупателей о предстоящих скидках и привлечь их в свой магазин. 

Каждый владелец самостоятельно решает, когда начать период распродаж. Ведь скидки часто начинаются за несколько дней до самой пятницы и в среднем длятся около 72 часов после неё. Этот способ помогает распределить количество покупателей и не создавать большие очереди.

Black Friday - это яркое событие как для магазинов, так и для покупателей. Поэтому первые стараются просчитать все детали, начиная от рекламы до удобного расположения товаров. Каждый бренд мечтает, чтобы после этого события вы остались их преданным клиентом. Поэтому тщательно изучайте предложения магазинов и выбирайте самые выгодные для себя.

 

 

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